When you go to rebrand your business you really need to think about what a great task that actually is. There are a number of things that need to be converted to the new brand and logo, most importantly things that cost money and can hurt your bottom line. There are also little things that people tend to forget about. In today’s social age, you’ll want to update your Facebook profile image and header image, as well as any other social media outlet.

TillerPhish recently underwent a full rebranding. Everything from our website to our letterheads took on the rebranding with new logo and new style. Now, we’ve created a more modern and most importantly a more consistent brand; something that was previously lacking. A word of advice; if you start, do not stop. Inconsistency in brand reflects poorly with our client as well as potential business clients or business clients that might be on the fence with you and another service provider. Creating a brand that shows you take value in your business and are most concerned about the services you provide can be the difference in breaking even at the end of the year or turning a profit with increased customer retention and brand awareness.

We’ve put together a simple list for you to follow with all the items you’ll need to be updating to fall under the umbrella of your new brand or branding. We’ve broken this up into different appropriate sections to make it a little easier for you to navigate.

  • General
    • Logo design and sizes
    • Color scheme (base color palette)
    • For text: font face, sizes, colors, drop shadowing and kerning
    • General element style and layout structure
  • Print
    • Business cards
    • Letterhead
    • Brochures
    • Rack cards
    • Booklets
    • Stationary
    • Calendars
    • Notepads
    • Pretty much anything that will have your information or logo printed on it
  • Apparel
    • Shirts
    • Hats
    • Jackets
    • All other clothing materials that will be branded for the company
  • Physical
    • All promotional items (pens, golf balls)
    • Vehicles or vehicle wraps
    • The physical building
    • Any signage near or on the building
    • Any advertisements or signage that is at a third party location (adverts at a mall)
  • Online
    • Website
      1. Logo and logo placement
      2. Color scheme
      3. Structured layout from stationary
      4. Icon and element style
      5. Font Face and font sizing
      6. Font color, drop shadow and kerning
    • Social Media
      1. Profile Image for Facebook, Twitter, Google+, etc.
      2. Header Image or Banner for Facebook, Twitter, Google+, etc.
      3. Any apps that you use on social media (Facebook apps)
    • Online Listings
      1. Yelp
      2. Yellow Pages
      3. Various search engines (Google, Bing, Yahoo)
      4. Business indexes you subscribe to
      5. Your counties chamber of commerce
      6. Any payment processors you use (PayPal, WePay)
    • Communications
      1. Email signature
      2. Any chat program or service that you use
      3. Microsoft Lync
      4. Skype
      5. Whatever service provider you use for online meetings (GoTo Meeting)

Please note that this isn’t a 100% complete list of the ONLY things you will need to update, just a good and concise list of things you will need to change depending on the type of business you have. If you need help with your rebranding, you can of course contact TillerPhish and we can assist you in any way possible.


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