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Honesty. It’s crucial for business. Your whole foundation as a business owner relies solely on your willingness to be transparent with your customers. Why? Let me explain. No one likes to be sold something that they were misled into buying. If you go to a restaurant and order a burger and fries for $7.99 and when the check comes back you find out it actually cost $3 more for that burger and fries, you’re going to be pretty upset, right? You may even complain to the manager who says you ordered from the lunch menu and it’s dinnertime, therefore the price is more. You’ll be mad, possibly storm out, but one thing’s for sure, you’ll never recommend that establishment to your friends or colleagues.

When closing deals with your customers or clients, always be clear on the pricing and services that are being paid for. Communication and trust are absolutely necessary to build a strong ongoing business relationship. Don’t hide information from your customers and don’t set unrealistic expectations. If it will be 6 weeks before you can deliver your services, make that clear to your client. Setting goals and time frames that you cannot meet will only frustrate your customer who may have other parts of their business depending on what you promised.

Of course, nothing is set in stone in managing a business and unexpected things happen. Plan for this. Let your customer know if there may or may not be issues. Keep the lines of communication open. The last thing you want to happen is for your client to feel duped.
Inform them as much as possible along the way so that they can adjust their end accordingly if something goes wrong. Having good communication and honesty builds that trust between service provider and customer. If you treat your client with truthfulness and respect, they will sing your praises to anyone and everyone, which means more business for you!

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